Root Rescue Environmental Products Waterdown, ON Bob has come to believe that the secret to plant success (and our professional success) is hiding in the soil beneath our feet. He began the Soil Health/Root Rescue project in 2005 with a discovery made at his family’s nursery / garden centre, Reeves Florist & Nursery, in Woodbridge, Ontario. He has worn many hats over the years: grower, nursery buyer, sales manager, staff trainer, IT manager, and landscape designer & estimator for his own design-build company: Reevisions Designs. Bob was also the original developer of the widely used landscape design and quotation software suite: DynaScape: https://www.dynascape.com/ At the core of Bob’s career has been the pursuit of his twin loves: plants, and industry innovation. He advocates strongly for a regenerative approach to growing and sustaining the plants, and ecosystems we all depend on. Bob is the Founder and CEO of Root Rescue Environmental Products: www.rootrescue.com And also serves as a the Soil Microbiome Advisor to Flash Forest – leading innovators in drone-powered reforestation: https://flashforest.ca/who-we-are